Category: Social Media


Make the Most of Your Rivalries

What is a rivalry between two sports teams actually worth? On the surface, rivalry ultimately results in bragging rights [link to bragging rights blog]. For marketers and sports teams, rivalry is what drives fan engagement and increases demand for tickets. At the heart of marketing is the ability to recognize the primitive subconscious processes that […]


How To Measure Fan Engagement on Social Media

Historically, it has been difficult to measure fan engagement online. Brands have tried to measure popularity with Facebook likes, google trends, the number of retweets, etc. but these are all analyses that raise additional questions that make it hard to know exactly what to do with the data. In the age of the “Me” generation, […]


Examples of Extraordinary Fan Engagement (Pt. 2)

As improvements are made in the digital world, nearly every sports team is transforming their fan experience. Teams are simply aiming for more when it comes to showing their fans how much they are appreciated. With increasing social engagement, game-day excitement and fan appreciation, marketing and fan engagement departments are rushing towards creating the ultimate […]


Fantelope AFC Mini Case Study

The Challenge Fantelope launched a beta test of the ultimate fan engagement platform on July 25, with minor league soccer team, AFC Ann Arbor. At the last home game of the season, AFC Ann Arbor fans had the opportunity to be the first to experience the new fan engagement app, completing challenges and earning rewards throughout […]