Fantelope CEO Derek Mehraban to Speak at LA2M

Derek Mehraban

On Wednesday, June 14, 2017 Fantelope CEO and Co-Founder will speak at LA2M. The talk titled How to Build Habit-Forming Mobile Apps will showcase the upgraded Fantelope App, due in May 2017. It will also cover principles from the book Hooked, by Nir Eyal.

Mehraban will explain the Four Step Process called the Hook Model and how it helps you build habit-forming products and mobile apps. Fantelope is a Fan Engagement app that uses principles from Hooked to provide an even greater fan experience.

We can’t wait to hear this lecture on Hooked and Fantelope. And if you are a startup or company who wants to build a habit-forming and fun mobile app you may want to attend LA2M in June and get some pointers. This talk is ideal for startups, or product managers looking to attract and entertain app users. It will of course be relevant for marketing managers and CMO’s who want to stay abreast on the latest and greatest in Marketing.

What is LA2M?

LA2M – Marketing Education (formerly known as “Lunch Ann Arbor Marketing”).  LA2M is open to client and agency side marketing professionals, and anyone else who wants to learn about marketing. It’s a chance to exchange ideas and get to know other professionals during lunch in a relaxed and friendly environment. LA2M is known for giving free advice to businesses that attend its meetings. There is no membership fee and advanced registration for LA2M lunch is not required – just turn up and enjoy the fun.

What: LA2M – Marketing Education
Where: Conor O’Neill’s Celtic Room, 318 South Main Street, Ann Arbor, MI 48104
When: 11:45 AM – 1:00 PM (2nd Wednesday of each month)
Who: Marketing professionals, interactive types, social media buffs, business people
Cost: $6.50

What is Fantelope?

Fantelope is the world’s ultimate sports fan engagement and competition platform. Fantelope offers fans of any professional, college or high school sports team, the ability to earn points, win prizes and gain recognition for their fandom.

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