Tag Archives: AFC


Make the Most of Your Rivalries

What is a rivalry between two sports teams actually worth? On the surface, rivalry ultimately results in bragging rights [link to bragging rights blog]. For marketers and sports teams, rivalry is what drives fan engagement and increases demand for tickets. At the heart of marketing is the ability to recognize the primitive subconscious processes that […]


How To Measure Fan Engagement on Social Media

Historically, it has been difficult to measure fan engagement online. Brands have tried to measure popularity with Facebook likes, google trends, the number of retweets, etc. but these are all analyses that raise additional questions that make it hard to know exactly what to do with the data. In the age of the “Me” generation, […]


Fantelope AFC Mini Case Study

The Challenge Fantelope launched a beta test of the ultimate fan engagement platform on July 25, with minor league soccer team, AFC Ann Arbor. At the last home game of the season, AFC Ann Arbor fans had the opportunity to be the first to experience the new fan engagement app, completing challenges and earning rewards throughout […]


AFC Ann Arbor Partners with Fantelope for Beta Launch

AFC Ann Arbor Soccer Team Partners with Fantelope for Beta Launch of its Fan Engagement Platform on July 25, 2015 at Final AFC Soccer Game.   Sports fan competition and engagement platform Fantelope announces a partnership to beta launch their new mobile app at the final AFC Ann Arbor soccer game of the season. AFC […]