With 83% of fans checking their social media for sports updates when the game’s on, the need for active and exciting social media content in the sports world has never been greater. With so many social channels and features available, it’s difficult to narrow down the best ways to make your team brand stand out from the others. While posting consistently across all your active networks is a start, here are three easy ways to boost your fan engagement on social media immediately.
- Verify Your Facebook PageFor select sports pages, Facebook offers blue verification badges that proves the page’s authenticity. It’s an excellent way to separate your official page from other duplicate or fan accounts.In order to receive a Verified Badge, you must meet certain Facebook Requirements and submit one of the following official documents:
- Driver’s License
- Birth Certificate
- Articles of Incorporation
To learn more and get your page verified, submit this form on Facebook.
- Create Your Own Snapchat Filter
The geofilter is an instant hit for fans at any game, tailgate or campus. They add an extra layer of entertainment for your fans to take pictures and videos with your brand. You can easily design your own artwork, and select a time frame and location for your geofilter. Check it out here.
- Use Boomerang and Hyperlapse
If you take a look at many teams’ social media accounts, you may notice a pattern of recycled content week-by-week. Simply posting game summaries and statistics isn’t satisfying and engaging fans at a high level. So you’re wondering… How can I enhance fan content in a unique way?Luckily, you can utilize these two apps to spice up your brand’s social content and get back to exciting your fans on a daily basis.Boomerang
Boomerang is an app that allows you take a burst of high-quality photos that play forward and backward like a video. Introduced on Instagram, you can experiment with creating unique visual stories and clips of your players, teams and behind-the-scenes action.
https://www.instagram.com/p/BGp5ch8PRBA/ (Instagram @vallejoadmirals)
https://www.instagram.com/p/BGp2eCwOJLy/ (Instagram @Jenn_Coker)
https://www.instagram.com/p/BCAo-4KkK69/ (Instagram @vakiftayfa)
Hyperlapse is another app by Instagram that allows you to take handheld time lapse videos that are automatically stabilized for a professional, cinematic feel. Use Hyperlapse to show your stadium filling up, the sun rising for game day, your team warming up on the field, or a day in the life of an athlete!
https://www.instagram.com/p/BGpZAq-tgpK/ (Instagram @benediktusdoddy)
https://www.instagram.com/p/BGo_QsKHaLA/ (Instagram @yoshiroh4460a)
https://www.instagram.com/p/BGo6ru8rezf/ (Instagram @nigeljcp)