Category: Facebook


Three Easy Ways to Boost Your Social Media Engagement

With 83% of fans checking their social media for sports updates when the game’s on, the need for active and exciting social media content in the sports world has never been greater. With so many social channels and features available, it’s difficult to narrow down the best ways to make your team brand stand out […]


How To Measure Fan Engagement on Social Media

Historically, it has been difficult to measure fan engagement online. Brands have tried to measure popularity with Facebook likes, google trends, the number of retweets, etc. but these are all analyses that raise additional questions that make it hard to know exactly what to do with the data. In the age of the “Me” generation, […]


How Pro Sports Organizations Leverage Social Media

Sports are unscripted, unpredictable, and provide real-time entertainment. Social media is the perfect opportunity to provide live fan engagement. Capture and share what the fans want to see The culture surrounding the NBA is extremely influential. The fashion statements, trendy celebrations, one-liners and spectacular plays are a handful of attractions that generate audience appeal. Fans […]