Homelessness is a cycle in which becoming trapped is all too easy. One young college student knew firsthand what an unstable childhood stuck in poverty could mean. With that in mind, Veronika Scott set out to create an opportunity she wished her own family had been given. Initially, this opportunity took the form of a coat—a coat that could turn into a sleeping bag. Pursuing this vision, Veronika spent a semester designing this coat not only for individuals in need, but also with them.
It wasn’t until a homeless woman approached Veronika that she realized the true potential of her project. This woman did not want a coat; she wanted a job. It was at that moment Veronika committed to hiring parents from shelters across Detroit to manufacture the coats in an effort to help families break that vicious cycle of poverty and become financially secure.
In the years since founding in 2012, Empowerment Plan has evolved from an idea in a college class into an internationally recognized workforce development organization. By pairing full time employment with a wide range of supportive services, we have helped dozens of individuals achieve financial stability and independence for the whole family. Our holistic approach addresses everything from housing and childcare to transportation, education and more.